The growth is being driven by trends like increasing adoption of SaaS and OSS.
Software market in India is expected to grow at 12.8 per cent to reach $5.3 billion in 2016, research firm Gartner said on Wednesday.
“The enterprise software marketplace is dynamic and ever-changing. Its growth and structure are being shaped by factors and forces of decentralised purchasing, consumerisation, mobility, influence of other emerging markets, cloud-based implementations, and new consumption models,” Gartner Research Director Bhavish Sood said in a statement.
The growth is being driven by trends like increasing adoption of Software as a service (SaaS) and open source software (OSS), changing buying behaviours and purchasing styles associated with digital business and Digital India initiative of the Indian government.
“In 2015, the Indian economy has shown signs of resurgence, with increased efforts by the government toward ease of doing business... It is also evident that the Indian government is serious about leveraging information technology for effective governance. The Digital India initiative, MyGov citizen portal, the Self-Employment and Talent Utilization (SETU) program for startups, and smart cities initiatives are some examples.” Mr. Sood said.
Corporations also want to know how to use digital technologies, services and disciplines to create new growth opportunities. Businesses are getting ready to digitally transform, creating new organisations, and leadership roles.
This transformation is generating varying degrees of adoption, experimentation and spending in the newest technologies, Gartner said.
Branded companies that sell to consumer markets are more rapidly purchasing and adopting digital applications to expand their digital footprint and strengthen their competitive positioning, it added
