The comedian Jerry Seinfeld once said a bookstore is the only piece of evidence we have that people are thinking. Whether he factored in the migration of bookstores to the digital world is not known, but the entertainer could be among those chuffed at the news that Amazon, the online giant that decimated brick-andmortar outlets, itself opened a book store on Tuesday.
"Dear Amazon customer, Tuesday morning at 9:30, Amazon Books will open its doors. These aren't metaphorical doors: these real, wooden doors are the entrance to our new store in Seattle's University Village. Amazon Books is a physical extension of Amazon. com," the $ 88 billion retail behemoth said. Earlier this year, Amazon surpassed Walmart as the most valuable retailer in the US by market capitalization.
Explaining its volte-face, Amazon said it is "applying 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping." The books in the store will be selected based on Amazon.com customer ratings, pre-orders, sales, and assessment by curators. Store prices will match online prices and Amazon devices such as Kindle, Echo, Fire TV, and Fire Tablet will also be available.
"Dear Amazon customer, Tuesday morning at 9:30, Amazon Books will open its doors. These aren't metaphorical doors: these real, wooden doors are the entrance to our new store in Seattle's University Village. Amazon Books is a physical extension of Amazon. com," the $ 88 billion retail behemoth said. Earlier this year, Amazon surpassed Walmart as the most valuable retailer in the US by market capitalization.
Explaining its volte-face, Amazon said it is "applying 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping." The books in the store will be selected based on Amazon.com customer ratings, pre-orders, sales, and assessment by curators. Store prices will match online prices and Amazon devices such as Kindle, Echo, Fire TV, and Fire Tablet will also be available.
